1. Introduction

Valour Magazine LTD, (“Valour Magazine”) company number (09604640), publishes via its website and iOs and Android app which are governed by this Privacy Policy.

Valour Magazine is committed to protecting your privacy and we have prepared this Privacy Policy to describe to you our practices regarding the Personal Data we collect from users of our services.

2. This Privacy Policy

This Privacy Policy is issued by Valour Magazine and is addressed to individuals outside our organisation who we interact with, including visitors to our websites and other users of our services.

For the purposes of this Privacy Policy, Valour Magazine is the Controller. Valour Magazine contact details are provided in Section 13 below.

This Privacy Policy may be amended or updated from time to time to reflect changes in our practices with respect to the Processing of Personal Data, or changes in applicable law. We encourage you to read this Policy carefully and to regularly check this page to review any changes we might make in accordance with the terms of this Privacy Policy.

3. Processing your Personal Data

Valour Magazine collects Personal Data and Anonymous Data from you when you visit our websites or when you send us information or communications. “Personal Data” means data that allows someone to identify you, including, for example, your name, address, telephone and mobile numbers, email address, as well as any information about you that is associated with or linked to, or could be linked to, any of the foregoing data.

“Anonymous Data” means data that is not associated with or linked to your Personal Data.

Anonymous Data does not permit the identification of individual persons. We collect Personal Data and Anonymous Data, as described below.

Collection of Personal Data: We may collect Personal Data from you, such as your name and email address when you register with one of our websites. We also collect other types of Personal Data that you provide to us voluntarily when, for instance, you respond to surveys and questionnaires, sign up to a newsletter, or enter a competition. If you provide us feedback regarding our websites or services via email, we will collect your name and email address in order to send you a reply.

Categories for Personal Data: The categories of Personal Data about you that we may Process include:

  • Personal details: information that you provide to us for the purpose of registering with us, including: given name(s); preferred name; country; preferences
  • Contact details: information that you provide to us for the purpose of subscribing to our services, including: postal address; email address; telephone number
  • Device details: device type, operating system, browser type, browser settings, IP address, language settings, dates and times of connecting to our websites
  • Usage details: information about your visits and use of the websites including geographical location, referral source, length of visit, page views and website navigation
  • Transactional details: information relating to transactions carried out between you and us on or in relation to our websites, including information relating to any purchases you make of our goods or services. On our websites, when collecting your credit card information for online purchases, Valour Magazine enables the use of Secure Sockets Layer (SSL) technology and industry-standard secured-server transactions that encrypt your Personal Data. To verify that you have a secure server connection, look for the locked padlock symbol at the bottom of your browser window or the HTTPS-prefix in the URL.

Lawful basis for Processing Personal Data: In processing your Personal Data in connection with the purposes set out in this policy, we may rely on one or more of the following legal bases, depending on the circumstances:

  • We have obtained your prior express consent to Processing (this legal basis is only used in relation to Processing that is entirely voluntary – it is not used for Processing that is necessary or obligatory in any way);
  • The Processing is necessary in connection with any contract that you may enter into with us;
  • The processing is required by applicable law;
  • The processing is necessary to protect the vital interests of any individual; or
  • We have a legitimate interest in carrying out the Processing for the purpose of managing, operating or promoting our business, and that legitimate interest is not overridden by your interest, fundamental rights or freedoms.

Purposes for which we may Process your Personal Data: The purposes for which we may Process Personal Data, subject to applicable law, include:

  • Our websites: operating and managing our websites; providing content to you; displaying advertising and other information to you; and communicating and interacting with you via our websites;
  • Provision of services to you: providing our websites and other services to you (including suggesting content that may be of interest to you, based on your past activity); communicating with you in relation to those services; recommending content that may be of interest to you. Such services include sending you marketing messages if you have given us permission to do so, processing your answers to quizzes and other competitions, and sending electronic newsletters and promotional emails to you;
  • Marketing communications: communicating with you via means (including via email, text message, social media, direct mail or in person) information in which you may be interested, subject to ensuring such communications are provided to you in compliance with applicable law;
  • Disclosing Personal Data to our customers: in accordance with the provisions of this Policy and applicable law, we may disclose certain Personal Data to our customers. With your prior express consent, we may provide your Personal Data to our customers for the purposes of enabling them to contact you with information that may be of interest to you;
  • Customer service messages: we also use your Personal Data for customer service messages, and to notify you about updates to our services and to respond to your requests;
  • Anonymous Data: we may create Anonymous Data from Personal Data by excluding information (such as your name) that makes the data personally identifiable to you. We use this Anonymous Data to perform statistical analysis of users’ aggregate behaviour so that we may enhance the content of our services and improve site navigation. Valour Magazine reserves the right to use and disclose Anonymous Data to third parties at its discretion, in aggregate form.

If you elect to receive communications from us we may periodically send you free newsletters and emails that directly promote the use of our sites or the purchase of our products or services and may contain advertisements for third parties.

4. Disclosure of your Personal Data to Third Parties

Except as otherwise stated in this Privacy Policy and in our Privacy Notices where you give us your explicit consent, we do not sell, trade, or rent the Personal Data collected from our services to third parties.

5. International transfer of Personal Data

Because of the international nature of our business, information that we collect may be transferred within the Valour Magazine group. For this reason, we may transfer your Personal Data to other countries in which we operate (including outside the European Economic Area) in order to enable us to use this information in accordance with the purposes set out in this Privacy Policy. You expressly agree to such transfers of Personal Data.

Personal information that you submit for publication on the websites will be published on the internet and may be available, via the internet, around the world. We cannot prevent the use or misuse of such information by others.

6. Data Security

Valour Magazine is committed to protecting the security of your Personal Data. We use a variety of industry-standard security technologies and procedures to help protect your Personal Data from unauthorised access, use, or disclosure.

Valour Magazine has implemented other industry-standard electronic means of protecting your Personal Data. We store Personal Data behind a firewall, a barrier designed to prevent outsiders from accessing our servers.

Except as provided elsewhere in this Privacy Policy, Valour Magazine limits access to Personal Data in electronic databases to those persons (including employees and contractors) in Valour Magazine organisation who have a business need for such access and those persons are under contract to keep your data secure.

Even though Valour Magazine has taken significant steps to ensure that your Personal Data is not intercepted, accessed, used or disclosed by unauthorised persons, you should know that Valour Magazine cannot eliminate security risks associated with Personal Data.

7. Data Accuracy

We take reasonable measures to ensure that:

  • Your Personal Data that we Process is accurate and, where necessary, kept up to date, and
  • Any of your Personal Data that we Process that is inaccurate (having regard to the purposes for it is Processed) is erased or rectified without delay.

From time to time we may ask you to confirm the accuracy of your Personal Data.

8. Data Minimisation

We take every reasonable step to ensure that your Personal Data that we Process is limited to the Personal Data reasonably required in connection with the purposes set out in this Privacy Policy.

9. Data Retention

The criteria for determining the duration for which we will keep your Personal Data are as follows: we will retain copies of your Personal Data in a form that permits identification only for as long as is necessary in connection with the purposes set out in this Policy, unless applicable law requires a longer retention period. In particular, we may retain your Personal Data for the duration of any period necessary to establish, exercise or defend any legal rights.

10. Access to your Personal Data

We are entitled by law to charge a fee of £10 to meet our costs in providing you with details of the information we hold about you. We are also legally obliged to request you to provide us with identification so that we can be certain that you are entitled to receive the requested data.

Subject to applicable law, you may have a number of rights regarding the Processing of your Personal Data, including:

  • the right to request access to, or copies of, your Personal Data that we Process or control;
  • the right to request rectification of any inaccuracies in your Personal Data that we Process or control;
  • the right to request, on legitimate grounds:
    • erasure of your Personal Data that we Process or control; or
    • restriction of Processing of your Personal Data that we Process or control;
  • the right to object, on legitimate grounds, to the Processing of your Personal Data, by us or on our behalf;
  • where we Process your Personal Data on the basis of your consent, the right to withdraw that consent, and;
  • the right to lodge complaints with a Data Protection Authority regarding the Processing of your Personal Data by us or on our behalf.

This does not affect your statutory rights.

To exercise one or more of these rights, or to ask a question about these rights or any other provision of this Policy, or about your Personal Data, please use the contact details provided in Section 13 below.

11. Cookies

A cookie is a small file that is placed on your device when you visit a website (including this website). It records information about your device, your browser and, in some cases, your preferences and viewing habits. We will ask you to consent to our use of cookies in accordance with the terms of this Privacy Policy when you first visit our websites.

12. Updating your Preferences

We offer you choices regarding the collection, use, and sharing of your Personal Data. When you register on our website or respond to one of our communications or offers, we will ask if you wish to receive future communications from us. You may indicate consent to receipt of these communications by entering your personal details and choosing what information you would like to receive, by opting-in to the tick boxes provided and signing up to receive the Newsletter, and/or Marketing Offers, and/or Partner Promotions.

Should you decide to stop receiving further emails from us then, you will have the opportunity to opt-out of all future communications by following the ‘Unsubscribe’ link or ‘Update your preferences’ link included in the footer of every email that we send.

You may also opt-out from receiving future communications from us by writing to us or emailing us using the contact details provided in Section 13 below.

Despite your indicated communications preferences, we may send you notice of any updates to our Privacy Policy.

13. Contact Details

If there are any questions regarding this privacy policy, you may contact us using the information below:

Valour Magazine

20-22 Wenlock Road
London, England N1 7GU


14. Definitions

Controller means the entity that decides how and why Personal Data is Processed. In many jurisdictions, the Controller has primary responsibility for complying with applicable data protection laws.

Data Protection Authority means an independent public authority that is legally tasked with overseeing compliance with applicable data protection laws.

Personal Data means information that is about any individual, or from which any individual is identifiable. Examples of Personal Data that we may Process are provided in Section 3 above.

Process, Processing or Processed means anything that is done with any Personal Data, whether or not by automated means, such as collection, recording, organisation, structuring, storage, adaptation or alteration, retrieval, consultation, use, disclosure by transmission, dissemination or otherwise making available, alignment or combination, restriction, erasure or destruction.

Processor means any person or entity that Processes Personal Data on behalf of the Controller (other than employees of the Controller).

15. Changes to this Privacy Policy

We may amend this Privacy Policy from time to time. If we make material changes in the way we collect, use, and/or share your Personal Data, we may notify you by sending you an email to the last email address you provided to us, by writing to your last known postal address and/or by prominently posting notice of the changes on our websites. Any material changes to this Privacy Policy will be effective ten (10) calendar days following our posting of notice of the changes on our sites. Changes will be effective immediately for new users of our services.


Last edited on 23 May 2018